The All of Us Movement (formerly All Americans Movement) unites communities to fight together for marginalized communities who are often disproportionately impacted by pandemics, economic hardship, and societal injustice.
While COVID-19 knows no race, sex, or class, it has revealed in stark clarity that our healthcare and economic systems and accompanying destructive social narratives were built to favor the powerful and overlook the marginalized. Black and Latinx communities have been disproportionately impacted in mortality and unemployment, while fear and uncertainty have reared its head in the form of horrific racist attacks against the Asian community. Moreover, the tragic deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and many others are murders of innocent Black lives that underscore the deep-seated and persistent racism that pervades our judicial and economic systems.
We know that injustice against one of us is an injustice against all of us. To rectify any of these ills, we know it will take all of us: Americans and undocumented immigrants; women, men, and non-binary individuals; every race and ethnicity; every orientation and faith. Just as it took multiple communities to realize Executive Order 8802 that prevented discrimination against all minorities; just as the 1965 Voting Rights Act gave multicultural communities the right to vote; just as the Immigration and Nationality Act in 1965 ended immigration bars to Latin Americans, Asians, and Africans; and just as Loving v. Virginia declared interracial marriage legal--beginning with a Black woman and white man but pervading to all communities--history bends when all of us fight together. Demanding greater economic and societal equality for one of us takes all of us. It takes all Americans.
There is no single solution to systemic prejudice. But we know that two can help start: we are committed to projecting mainstream symbolism through artistic partnerships to assert the legacy and power of unifying all communities for marginalized communities. Second, we know that economic empowerment can often make or break policies and people. To that end, the All of Us Movement is driven by volunteer partnerships between independent businesses, nonprofit organizations, and multicultural leaders to drive economic education and assistance.
Join the movement by purchasing products whose proceeds go towards COVID-19 relief and justice for Black Americans and sharing your #AllofUs story on social media.
As a movement that responds directly to the need for cross-cultural support of marginalized communities, the All of Us Movement visual identity reflects its core tenets: boldness, unapologetic inclusion, and a reinforcement of the United States' founding promise of equality and mutual support. The primary graphic symbol recalls components of stars and stripes. More importantly, it's anchored by an equals sign ("="), symbolizing the nation's promise for equality. Its ascending arrow reflects our nation's collective rise when--and only when--we are embraced, treated, and supported as equals.
The Bruce Lee Family Company is a mission based organization dedicated to sharing the art and philosophy of Bruce Lee to inspire personal growth, positive energy, and global harmony.
Downtown Los Angeles artist, Jimmy Danko, is known for his hyper realistic oil paintings on wood and his large-scale mural partnerships with companies like Lexus and Converse. His work juxtaposes vibrant graphic elements with fragmented iconic commercial references and toys from the 80’s and 90’s. His background in graphic design and his Bachelor of Fine Arts in painting, both imbue his work with an impeccable technique resulting in an elevated but approachable commentary on how objects transform in their significance and meaning to us, as viewed through the lens of space and time. You can find him on Instagram and online.
Monyee Chau (b. 1996) is a queer Taiwanese/Chinese American artist based in Seattle. They received their BFA from Cornish College of the Arts in 2018. They have exhibited at Pilchuck Glass School, Bellevue Arts Museum, Wing Luke Museum, SOIL gallery, and has curated various DIY exhibitions throughout Seattle and internationally.
Poorna Jagannathan is an American actress and producer of Indian descent. She is best known for her portrayal of Safar Khan in the HBO miniseries The Night Of as well as playing the lead in the Bollywood cult comedy film Delhi Belly.
Marsha Stephanie Blake is an American actress, known for her role as Linda McCray in the Netflix miniseries When They See Us, for which she was nominated for the Primetime Emmy Award for Outstanding Supporting Actress in a Limited Series or Movie
Debuted at New York Fashion Week in 2005, 3.1 Phillip Lim was born from a friendship between founders, Phillip Lim and Wen Zhou. Both 31 years of age at its inception, the designer and entrepreneur were pioneers in the accessible luxury space, with the goal of bringing a ‘cool, easy, chic’ wardrobe to the modern global citizen. The brand has since expanded to include womenswear, menswear, accessories and footwear, and currently has 14 stand-alone retail stores worldwide with locations in the U.S., London and across Asia. 3.1 Phillip Lim’s contribution to the industry has received global recognition, including 3 CFDA Awards for Womenswear (2007), Menswear (2012), and Accessories (2013). Throughout its 14-year history, the brand has continued to evolve its positioning in the ever-changing fashion landscape to continue as a leader in American fashion.
408 FILMS LLC is a financing, consulting, and production company that structures financing and private equity for both traditional film productions and new media ventures. Film credits include the documentaries Linsanity and Late Life: The Chien-Ming Wang Story and narrative features I Can I Will I Did, and the forthcoming Snakehead.
Barrel is an independent creative and digital marketing agency in New York and Los Angeles that partners with brands to drive results through marketing strategy, user experience, e-commerce, web development, content production, and customer acquisition. Their clients include L'Oréal, KIND Snacks, Amazon, Barry's Bootcamp, Scholastic, and Well+Good.
Capsule debuted in 2012 with a collection of wallets designed to combine classic luxury craftsmanship with modern inventiveness. Founded by Robert Sha, Capsule is committed to discovering better ways to carry your everyday essentials. The brand’s core ambition is to challenge the design of products for which ubiquity has overtaken utility. You can find their goods at www.capsulewallets.com, or follow @Capsule on Instagram.
Gold House is a nonprofit collective of diverse leaders dedicated to forging stronger bonds that empower Asians to lead authentic, successful and healthy lives, and in turn, advance all of society. Our ventures include supporting authentic representation of Asians in media (Gold Open); accelerating success and representation of Asian founders (Gold Rush); and championing societal contributions made by Asians to reshape public opinion and codify our cultural legacy (A100). To learn more, visit www.goldhouse.org or follow @GoldHouseCo on Instagram, Twitter, and Facebook.
Humanity Forward Foundation is a new 501(c)(3) non-profit organization dedicated to providing pandemic relief and cash assistance to families who need it most.
Patrick Li is the founder and creative director of Li, Inc. a New York-based design studio founded in 2000 that focuses on the fashion, beauty and art industries. Mr. Li is also the creative director of T Magazine, the style magazine from The New York Times since 2012. Previously Mr. Li was the art director at large for Vogue China from 2005 through 2013. He graduated from the University of California at Berkeley with a degree in Architecture.
Laura Kim and Fernando Garcia founded MONSE in 2015 after working alongside the late Oscar de la Renta for over a decade. They were inspired by menswear and classic tailoring with a deconstructed perspective. MONSE is a line where women can find easy to wear pieces that have enough of an edge to be amongst the fashion crowd, while keeping an ease that speaks sex appeal. The goal is to always look as if it took 5 minutes to get ready (for work or a night out). In 2016 Garcia and Kim were appointed Creative Directors of Oscar de la Rentaand debuted their first collection for the house in February 2017. They currently oversee Creative Direction for both MONSE and Oscar de la Renta.
Prabal Gurung launched his eponymous collection in February 2009 with a philosophy of encompassing modern luxury, indelible style, and an astute sense of glamour. Prabal Gurung chooses to manufacture in New York City to uphold standards of quality while supporting the local community. With over 90% of the collection made in New York, Prabal Gurung is committed to sustaining domestic employment and income. The brand recognizes the importance of domestic production, particularly with respect to the quality of the finished product and helps to bring this awareness to an international audience.
All of Us is a direct response to the need for cross-cultural unity and support for marginalized communities. The cross-pollinative approach also reflects the pandemic's comprehensive impact: employing independent business owners and their products while driving COVID-19 relief, amplified by a visibility campaign. Its name is also an explicit counter to the racist and xenophobic rhetoric that's pervaded COVID-19 as well as a reminder that all communities are impacted by the pandemic.
Product sales and funds go to COVID-19 relief based on the most dire need in the coming months--from medical supplies to fighting racism and violence to economic stimulation for small and medium-sized businesses.
We have also partnered with social justice organizations Color of Change and Equal Justice Initiative. A portion of sales will go to these charity partners. More details can be found on the specific product pages.
Launch designers are independent American companies that embody an existing commitment to cross-cultural support, matched with a proven record of delivering quality products. We will be engaging more designers from more communities in the near future.